Since 1980 the PEAK Wetsuits brand has kept famous surfers warm, infamous surfers in the water longer, some unknown surfers protected from the elements and the odd goofyfoot surfer looking good on the podium.
#BEHINDthePEAK is a celebration of those surfers who have enjoyed riding waves in a PEAK Wetsuit. COG Design created a campaign to celebrate this heritage and attempt to exercise the brand equity that exists in the Peak Wetsuits brand. Harvesting 20 year old advertising from the print era was a task, as was isolating credible Peak Wetsuit team riders such as Mark ‘Occy’ Occhilupo. For the #BEHINDthePEAK campaign by Peak Wetsuits COG Design provided the creative direction, social media activation and graphic design services.