Brand Design

Our Sydney Graphic Design Studio Are Brand Design Professionals.

  • We know that when we develop our clients brand,
    the value of their business increases.

    That’s why our Sydney Graphic Design Studio focus is towards brand design that communicates the true core values and services that our clients business can deliver to its customers.

    By first class brand design we build brand equity and support sustainable business growth.

Build brand – support sustainable business growth, start with our design service suite below.

  • Website Design
    Our Website Designers focus on providing positive user experiences for our clients audience. COG Design develop advanced websites for all technologies, platforms and devices. Read More >

    Packaging Design
    A COG Design packaging client is from FMCG, product packaging, food packaging and retail packaging businesses. Our Sydney packaging designers develop first class shelf solutions in Packaging. Read More >

    Print Design
    Our Print Design Agency is a trusted and established experienced resource for businesses needing professional solutions and support that covers the traditional print channels and media, such as Stationery, Brochures, Catalogues & Direct Mail. Read More >

    Rebranding and Brand Remastering
    Our Brand Remastering solutions are for brands and businesses that require a rebranding solution. This rebranding product delivers the overhaul and update of visual brand assets to your company brand identity. Learn More >

  • Brand Management
    We’re a creative company delivering a reliable brand management service. Our brand managers are experts at launching brands, overhauling and rebranding, creative direction, brand identity development, concept development of brand logos, execution of brand style guides and more. Read More >

    Corporate Design
    Corporate design solutions by COG Design deliver our blue chip corporate clients that critical sharp edge. Our graphic designers focus on the delivery of timeless design projects that build lasting brand equity. Read More >

    Environmental Design
    Our graphic design studio supplies out of home (OOH) and outdoor signage design and installation services. From event and exhibition design through to way finding, billboards, taxi backs, bus shelters and more. Read More >

    Learn more how we can make brand design work for your business (02) 9523 6007

    Send us an email >

Brand Experience

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We’re A Proven South Sydney Brand Design Agency

  • COG Brand and Design Agency Sydney know that when we optimise our clients companies by managing their brands, their business performs at a premium.

    We start all projects with a comprehensive briefing and clear communication that is lead by our brand management team, and continues right through to project success and aftercare nurturing from our graphic designers, packaging designers and website designers. Plus we’re proud supporter of Australian Design Careers and regularly engage the local design community on websites like The Loop.

    The clients that use our Brand Design services are a mix of small to medium enterprise businesses – here our value is truly transferred directly to our clients. We often become friends through our client partnerships that last years because our creative company loves partnering with clients that understand first class brand design and communications provide a real lasting impact on their business.

  • Our Brand Design Agency is located in Cronulla, Sutherland Shire, south of Sydney. We’re a hungry outfit and haven’t stopped doing our best since we opened our doors over 10 years ago. Our entire suite of graphic design solutions are generated under the one roof, by a team of career professionals that are formally educated in graphic design, digital marketing, brand management, printing and website development.

    If you need the best in marketing solutions from a leading Brand Design Agency in Sydney, call through today and begin building a strong relationship with a trusted and proven Australian Creative Company.

    Start a design agency partnership with a proven and skilled creative company.

    Phone COG Design Today (02) 9523 6007


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How Our Graphic Design Agency Works

Small to Medium Business Experts Ready To Serve.

  • Our brand design agency is special because we have the team and resources to offer small to medium sized enterprises (SME’s) at-call ongoing business hours support. Hour by hour, day by day and year on year.

    The COG Design service suite is structured into clear print, design, digital and strategy disciplines, and these skills are made instantly available to your team by using a range of unique desktop and mobile softwares that enable communication to flow freely and efficiently between your team and our team. 

    As a leading brand design agency our use of technology and digital virtual tools allows us to structure dynamic relationships with our clients can that be located anywhere in the world. COG Design operate in a global economy and we are aware that our services need to be at call 24/7, delivering support and solutions.

  • Our focus is long term relationships. Simply because when our team of creative designers and brand managers dedicate themselves to your brand and business for months at a time our knowledge and experience grows, compounds and turns us into experts on your industry with an intimate understanding of what is required to achieve success.

    The longer our design experts work inside your brand and business – the more knowledge we gather. With our brand agency services include brand research and brand management it means what we learn is transformed into actionable design strategies for your business to assist its performance in your market. We help you win!

    The COG Design team are passionate about all the brands we are entrusted with and intimately understand that our clients are relying on us to work hard to succeed at every opportunity. When our clients brands grow, so do we.

    Think of the COG Design as a cog your businesses engine. You set our team spinning and they will deliver the full service brand design solutions.

    Brief Us For A Free Quote (02) 9523 6007

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Why Start Your Company Marketing With Brand Design?

The first thing that influences your audience is design and visual communication.

  • By focusing on brand design as a core element to your marketing strategy, the visual aesthetic and composition of your corporate identity, brand assets and brand language will form a powerful voice – we can this brand resonance.

    Brand Resonance refers to the relationship that your consumers will have with your products and services, and how well they can relate with it. Our Graphic Designers know that brand resonance is the intensity of customer’s psychological connection with the brand and the ability for our clients to recall the brand in different situations. One of the key points of difference COG Design has as a leading Sydney Design Agency is that all our brand designers understand how to deliver work to any briefs with a consideration to brand resonance.

    COG Brand Design continually refine the opportunities for brand resonance to perform within our clients brands. By focusing on the connections between our clients consumer and their brand we ideally deliver success. Our senior graphic designers and creative directors aim to build brands with strong resonance as they understand that they will  benefit from increased customer loyalty and decreased vulnerability to competitive marketing actions. There is always the challenge for a brand to ensure that the customer has the right experiences to create the right brand knowledge. This is what gets us up in the morning!

    Brand resonance is achieves through a process, and is often articulate through the brand resonance pyramid. Our design methodologies are executed to honour this as it is a tested and proven way to monitor and build brand equity. COG Design are passionate about nurturing the brand they work on, whether it be a start-up or a rebrand, it’s this enthusiasm for brand design that is our strong point of difference. 

    The brand resonance pyramid is structured into layers, and the first level of the pyramid deals with establishing the identity of the brand. It’s a single building block and we call it brand salience. Salience refers to how easily or often your customers and audience thinks of your brand (which when done right encompasses business too), specifically at the right place and right time. Our Sydney creative studio looks to build highly salient brands as this is important so the marketing campaigns not only build depth (ensuring that a brand will be remembered and the ease with which it is) but also width (the range of situations in which the brand comes to mind as something that should be purchased or used).

  • The second layer of the brand resonance pyramid focuses on supplying definition to the brand via two key building blocks: brand performance and brand imagery. Brand performance is relevant to how a product or service attempts to meet the customer’s functional needs. Brand performance also has a major influence on how a companies customers experience a brand as well as what the brand owner and others say about the brand. Our designers are focused on ensuring our clients deliver marketing that communicates a product or service that meets and, ideally, exceeds customers needs and wants – this a prerequisite for successful brand building.

    Brand Imagery deals with the way in which your companies brand attempts to meet the consumers psychological and social needs. Brand imagery is the intangible aspects of your brand that your consumers pick up because it fits their demographic profile (such as age or income) or has psychological appeal in that it is a match to their view on life (creative, intellect, traditional, socialist etc). Brand imagery is also formed by associations of usage (at work or home) or via personality traits (honest, lively, competent, rugged, etc).

    It is in this building block of the brand resonance pyramid that branding and advertising plays a key role in shaping the image of the brand, although word-of-mouth recommendations and a consumer’s own experience are equally important. However brand imagery is built, it is important that COG Design Agency and our brand managers and brand strategists develop strong, favourable and unique associations for a brand.

    Learn more about brand resonance and how we can make it work for you (02) 9523 6007

    View Our Work

    Contact Us

    Packaging Design

    Web Design

    Print Design

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What Is On Offer When Partnering with COG Brand Design Agency?

  • Brand Communications

    From our years of experience as a premier Sydney Branding Agency we’ve become accustomed to realigning old beaten up brand strategies that were developed in a different era, that perhaps were once relevant and on-point, though now in today’s business world have become redundant brand thinking an no longer truly considers what their visual communications strategy is actually serving up to their audience. And COG Design is ok with that – it’s our job!

    Design Communications channels your brands focus on any way your business can communicate a message to its targeted customers. Our agency uses design tactics and branding methods that include advertising, personal selling, direct marketing, sponsorship, communication, branding, online promotion and public relations.

    Digital and Web Design

    We’re a proud Sydney Website Design Agency – we’ve been able to deliver all of our website design support for our clients in-house in our Cronulla headquarters. In a time where the trend is to offshore complex web design projects to India or the Philippines in the pursuit of a cheaper service – COG Design has continued to provide first class website design services to our clients the world over while remaining 100% Australian.

    Our web design services are for all types businesses as our web development team follows standard methods like Agile methodologies while on website design projects. Though we also offer small to medium sized businesses a direct single website developer resource to remain cost effective in any website design project.

    All our digital an web design projects are a collaborative effort between the COG Branding Group departments (design, digital, strategy). Our web design team is made up of front-end designers, back-end developers and lead by our experienced and proven senior digital team.


    The unique offer from our Sydney Print Agency is that all our design projects that require printing are seamlessly entered into our print production workflow. 

    We’re experienced in all types of digital and offset printing and maintain a national network of trade print suppliers that enable all our print design and print marketing to remain cost competitive. These long term print supplier relationships allow us to offer competitive costings using first class print methods and stock finishes. This network also allows us to deliver a reliable nationwide direct mail service. 

    As the output from the COG Design team typically deliver projects such as corporate stationery, annual reports, marketing flyers, brochures, catalogues and Point-Of-Sale (POS), we have the ability to offer the right advice on stock selection and production methods for your printing project too.

  • Graphic Design

    COG Design agency provides graphic design services for all sized businesses, from large multinational organizations through to small local sole trader businesses. As a Sydney design studio with a smaller team that the bigger Sydney city agencies, we are able to quote our design jobs competitively that suit all business types while still providing first class brand communications and marketing collateral. 

    Utilising the strength of the COG Branding Group, all our clients design and branding projects receive the support from the collaboration of the design, digital and strategy resources. Our Sydney graphic artists know that great design and brand identity if often comprised of strategic thinking and dynamic marketing savvy, so the flat structure of the COG Branding group enables high quality design outcomes for all our clients branding projects.

    A dynamic and experienced Sydney Design Agency – our career professional graphic designers deliver all of our graphic design and branding support for our clients in-house in our Sutherland Shire design studio. In a time where the trend is to do-it-yourself online services or attempt to build brand strength through offshore services – COG Design has continued to provide the premium in design and brand visual communications to all our clients the world over. COG Design remains 100% Australian and we’re proud to employ and support Australian careers.


    The benefit of having a department like COG Strategy as our Sydney Strategy Agency is that it allows every single project that comes through our Cronulla studio to be refined and assessed from a strategic perspective. While many brand, design and marketing briefs from our clients won’t have a piece of strategy included in the proposal, the fact that we’re a brand strategy agency, inherently COG brand Strategists influence the rest of our teams thinking and approach to branding and our clients businesses.

    COG Strategy are dynamic thinkers, commercially savvy with neat business acumen. Our brand strategists are a valuable resource for any brand and business needing a clever digital strategy, a campaign strategy with wow-factor or innovative ideation. Our Sydney Strategy Agency injects your marketing activity with smart thinking that will cut through and win in your target market.

    Our approach to brand strategy is all about analysing behaviour, data, traffic, and metrics – all to better connect our clients brands with their businesses. By default our approach is analytical and this ensures the advice we deliver to our clients who need a more sophisticated brand is accurate, true and well researched. We have brand strategy and business strategy at our core, simply because we know it’s key to the success of the brand sour clients trust us with.

    Brief Us For A Free Quote (02) 9523 6007

Leadership and Experience

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  • COG Branding is led by Luke SullivanA dynamic Sydney-born professional with a diverse design and marketing career, Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs big and small are driven through to commercial success.

    The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.

    For myself, directing COG Branding has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for creative design and strategic thinking, these elements will always be at my core. My aim is to have COG Branding Group remain as a respected brand resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your brand with us!

  • Briefs and Quotes

    Phone (02) 9523 6007