COG Design is proud to deliver the completed Creative Direction Brand Design project for Cress Consulting.
The brief was to deliver a firm creative direction for the Cress Consulting company, a strategic and unified suite of visual communication assets was required.
Cress Consulting is a specialist business providing environmental and sustainability consulting services to industry throughout Australia. Cress Consulting specialises in working directly with owners, managers and engineers across all business sectors. We aim to build businesses understanding of sustainability and resource management and engage them in creating real solutions that work. Our innovative and practical approach will help your business integrate sustainability with your everyday business priorities. Cress Consulting is part of the Hydroflux Group.
Brand success is achieved through strong creative direction. COG Design sets the creative standards and objectives for our clients so that everyone understands them. Our approach to brand management considers the full spectrum of business and marketing elements. At a high level the creative direction solutions for Cress Consulting required a neat corporate edge, one that pursues trust, intelligence and professionalism. It would demand a consistency that represents the highly detailed and technical nature of what Cress Consulting delivers, and communitcate neatly the type of buisness and personel in which makes up the Cress Consulting company.
With the client demanding attention to detail, a crisp and timely execution this creative direction project tested the methodologies of COG Design and our ability to mix commissioned photography, our own stock photo library and third party stock photo, by using over 100 imgaes to reach the final creative drection suite for the Cress business unit.
COG Design continues to support Cress Consulting with creative solutions, graphic design, stationery design and corporate brand development.