COG Design is proud to deliver the completed Creative Direction Brand Design project for The Hydroflux Group.
The brief was to deliver a firm creative direction for the Hydroflux group of companies at start up, so the companies could launch with a strategic and unified suite of visual communication assets.
The Hydroflux Group is a team of water and wastewater treatment experts harnessing the power of world leading research and technologies for a more sustainable use of water, energy and resources. Their skills and experience span across municipal and industrial water and wastewater treatment with after sales support for spare parts, chemicals, operations and maintenance. The Group provides research and development, design and build, equipment, operations and maintenance, and sustainability consulting services across Australia, New Zealand, Europe and South East Asia.
The Hydroflux Group Consists of –
Each of these companies requried an individual approach to their communications and how best to deliver against the core business offer and meet the brand objectives.
At a high level the creative direction solutions for the Hydroflux Group required a neat corporate edge, one that pursues trust, intelligence and professionalism. It would demand a consistency that represents the highly detailed and technical nature of what Hydroflux delivers in each of their business units, and communitcate neatly the type of buisness and personel in which makes up the Hydrolfux Group of Companies.
With the client demanding attention to detail, a crisp and timely execution this creative direction project tested the methodologies of COG Design and our ability to mix commissioned photography, our own stock photo library and third party stock photo, by using over 500 imgaes to reach the final creative drection suites for each business unit.
COG Design continues to support The Hydroflux Group with creative solutions, graphic design, stationery design and corporate brand development.