Cronulla Surf School Soft Stix Surfboards Brand Identity

COG Design is proud to deliver the completed design project for Cronulla Surf School and the Soft Stix surfboard.

The brief was to deliver a new creative brand identity that would assist in the launch of the new soft surfboard product line “Soft Stix”.

Founded in 1994 by Cronulla local Mark Aprilovic, the Surfschool has built a reputation unrivalled in the New South Wales region. Eager novice surfers and total beginners come from all over Sydney to be taught by our coaches. Cronulla Surf School offers more advanced coaching for surfers who want to add another dimension to their surfing. Their certificate courses are based on a national certification program formulated by Surfing Australia, with the support of the Australian Sports Commission. All of our surfing programs are endorsed by the Australian Sports Commission, licensed by Surfing Australia, Surfing NSW and Sutherland Shire Council.

At a high level the Cronulla Surf School Soft Stix creative solution needed to be reproduced on foam surfboard top decks as a decal, as a pad printed or stamped application. It needed to be youthful and capture the energy of which is learning to surf.

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