The COG Design agency is proud to deliver Cystic Fibrosis a dynamic Direct Mail Campaign.
The brief was to deliver Cystic Fibrosis (CF) NSW the creative direction, strategy, graphic design and direct marketing mail printing and delivery for the Take A Breather Campaign.
In summary the creative solution needed to cut through to a new audience, and achieve a solid conversion rate form the supplied database of recipients.
The national mail out included DL Envelope, A4 Letterhead, Reply Paid Envelope, DL Coupon and a straw. The straw represents what it is like to have cystic fibrosis, when attempting to breathe through the straw it provides a small example to one of the elements those suffering from cystic fibrosis have to deal with on a daily basis.
The campaign was a great success with an 9% response rate. The database grew by 22% and donations increased when compared with the previous direct mail campaign by 5.5%.
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