Brand Style Guide Design

COG Design build brand style guides and assist our clients manage their brands by instilling best practise behaviours and brand handling autonomy.

Communication and consistency are imperative when developing a successful brand.

Brand Style Guide Design

  • The purpose of having a Brand Style Guide for your business is to instil a set of standards for the writing and design of marketing communications. A great design style guide will provide uniformity in style and formatting across all marketing documents.

    Brand Style Guides are an integral part of proactive brand management. We know that not all businesses have the ability to have a full time brand manager, and that’s why a brand guidelines document delivered by one of the C Suite is no compromise.

    Our brand style guides are also known as brand guidelines, graphic standards manuals, brand identity guides. Whatever your choice of terminology COG Design knows the importance of a style guide, we also help key brand stakeholders internally manage the brand using the guide and instill some best practise behaviours that ensure autonomy is created within the team.

  • We’re a Sydney based design studio creating bespoke Style Guides for all sized businesses.

    COG Design creates brand style guides immediately after delivering the Brand Identity Design and Corporate Identity Design. Our approach to creating these whitepaper documents is simply based around the premise that they should be used, regularly. And when they become out of date we update them.

    All employees are brand stakeholders, all responsible for the correct use and delivery of the established brand. When realising autonomy in brand management is everyone’s responsibility the brand itself is the winner.

    Our approach to creating these whitepaper documents is simply based around the premise that they should be used, regularly. And when they become out of date we update them. All employees are brand stakeholders, all responsible for the correct use and delivery of the established brand. When realising autonomy in brand management is everyone’s responsibility the brand itself is the winner.