Direct mail is still a stronghold. In fact, it’s hard to think of a product or service that couldn’t be promoted through strategic direct mail design and marketing.
A staggering 50% of consumers say print mail is more personal than the Internet. Being personal is still supremely important in marketing – welcome to Direct Mail.
COG Design Agency in Sydney are Direct Mail Design experts, delivering concept, design, delivery and assessment for Direct Mail Campaigns.
Integrate Direct Mail into your marketing and contact the Sydney Design Agency (+61 2) 9523 6007
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COG Design Agency creates innovative direct mail projects so they cut through, communicate and disrupt.
Direct mail is printed marketing material (or promotional products) mailed directly to the homes of consumers or business offices. Examples include booklets and catalogs that display products, postcards with an offer, brochures that show products, coupons, letters from non profits or NGO’s or free product samples. Our graphic designers understand that direct mail is a competitive area, and when considering direct mail campaigns to cut through and communicate a key message to your audience there’s a few things to consider early on in the project.
Direct Mail seldom works on its own, so while the printed piece is in focus, it needs to communicate how the recipient will respond and engage. Brand Management is a good place to start, though perhaps it’s a more niche piece of communication and we need to create a Campaign Strategy instead. Direct mail campaigns give a high return on investment (ROI) and even a higher ROI than paid ads. They can work effectively in a campaign by individually, or in combination with digital marketing campaigns. Direct mail is more likely to score a response than other forms of marketing and is proven to increase brand awareness and brand resonance, though usually it requires a direct mail campaign involving 3 or more consecutive deliveries of the same message to cut through.
We know that successful marketing campaigns blend multiple approaches. Direct Mail and Digital Marketing activities should not be separate and unrelated.
Millennials Love Direct Mail: 36% of those under the age of 30 look forward to checking the mail each day, and 66% of millenial’s are more likely to remember to use a voucher if they have a physical copy to carry around.
When designing direct mail, the COG Design studio in Cronulla (South of Sydney) knows how important the broader brief is to the success of the project, and also how important it is to engage the other disciplines of COG such as COG Strategy and COG Print.
COG Design has developed direct mail projects for companies in food and grocery, FMCG, retail shopping, automotive and nautical, fashion and real estate. Our design methodologies cross over to all areas, the fundamentals of delivering information are elements COG Design doesn’t compromise. It’s easy to sometimes think that Direct Mail is simply competing with blatant “junk mail”, though a well-designed direct mail campaign, combined with some strategy and clever copywriting will stand out and build engagement with consumers of all ages.
With email marketing and the popularity of social media, some marketers are rushing to declare direct mail all but an activity of the past. Though at COG Design we know they’re wrong. Studies confirm and statistics back up the fact that direct mail is still a hero of print marketing.
Below are Direct Mail Design projects from the COG Design Agency Sydney has delivered to our clients. Click through to get an idea of our design agencies capabilities.
The COG Design agency is proud to deliver Cystic Fibrosis a dynamic Direct Mail Campaign.
Below are examples of our design agencies projects we have delivered a few of our clients. Click through to grab some ideas and see how our work stacks up as a one of Sydney’s premium design agencies.
How Our Design Agency Delivers Direct Mail
Small to Medium Business Experts Ready To Serve.
Our agency specialises indirect mail design, and this is special because we have the team and resources to offer small to medium sized enterprises (SME’s) at-call ongoing business hours support. Hour by hour, day by day and year on year.
The COG Design service suite is structured into clear print, design, digital and strategy disciplines, and these skills are made instantly available to your team by using a range of unique desktop and mobile softwares that enable communication to flow freely and efficiently between your team and our team.
As a leading direct mail design agency our use of technology and digital virtual tools allows us to structure dynamic relationships with our clients can that be located anywhere in the world. COG Design operate in a global economy and we are aware that our services need to be at call 24/7, delivering support and solutions.
Our focus is long term relationships. Simply because when our team of graphic designers and brand managers dedicate themselves to your brand and business for months at a time our knowledge and experience grows, compounds and turns us into experts on your industry with an intimate understanding of what is required to achieve success.
The longer our design experts work inside your brand and business – the more knowledge we gather. With our brand agency services include brand research and brand management it means what we learn is transformed into actionable design strategies for your business to assist its performance in your market. We help you win!
The COG Design team are passionate about all the brands we are entrusted with and intimately understand that our clients are relying on us to work hard to succeed at every opportunity. It may start with just a stationery project though it is a brand touchpoint and needs to be nurtured nonetheless.When our clients brands grow, so do we.
Think of the COG Design as a cog your businesses engine. You set our team spinning and they will deliver the full service brand design solutions.