Deus Ex Machina Luft Book Website Design


    COG Design is proud to deliver the Website Design for the Luftgekühlt Book.

  • The Brief. 

    Deus Ex Machina approached COG Design with a brief to deliver the eCommerce responsive website design and development for the Luftgekühlt Book.

    Fo the most part, the idea was to sell a ton of these books.

    A limited print run hard cover in full colour, comprised of  260 page, 3kg tome that chronicles the first three chapters of the Luft story with world class photography and design by Carby Tuckwell. Featuring Jeff Zwart, Rod Emory, Bruce Meyer, Rob Dickinson and many more.

    Though the brief from Deus to COG went much deeper. With a central 3PL in Hong Kong and distribution hubs in Los Angeles and Sydney, shipping books globally to a captivated audience was the key focus. Multi-currency eCommerce capabilities with a WordPress and Shopify CMS, connected to third party logistics, inventory and eCommerce API’s and gateways created a complicated back end. Though oh how glorious is the front end!

    When you get a brief from a design powerhouse like Deus Ex Machina and Carby Tuckwell… you don’t wana blow it.

  • The Client.

    Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture.

    Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.

    The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.

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  • The COG Design Solution.

    The approach focused on simplicity to allow a dynamic journey through the Luft Book artwork design and the product itself. 

    The website had a Shopify shopping engine and WordPress CMS (yeah… it was a bit messy – we inherited something a bit interesting in the back end). The CMS needed to be designed to allow the client to access product and content information easily. The key focus was on moving product via the eCommerce checkout, so the UX was to cart the LuftBook on desktop and mobile swiftly, though still having the ability to experience of the book prior.

  • The Results.

    A couple of print runs and all books sold through online – we’d say we smashed it.

    Though when you’ve got exceptional design and a fantastic product – all we had to do was turn up with our A game. COG Design provided Deus Ex Machina with UX Design, eCommerce Shopify and WordPress Development and superior Aftercare. Luftbook sold out to a global audience with equal distribution from each of the 3 locations in Hong Kong which serviced Europe, Sydney to Australia and the Americas via Los Angeles.

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  • COG Design was founded over 10 years ago!

    We’re experts at generating ideas that connect brand to business.

    As a core Brand Design Agency, we have experience working in a broad range of industries and business sectors.

    Our design solutions deliver true measurable results for our clients, which is why we’re entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and have built creative portfolios on how to drive the best results for our clients through innovative design and branding.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Design, Branding and Marketing Communication goals.

    If you or your business want to get serious about Brand Design then you can trust COG Design’s experience and knowledge base.


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What Our Clients Say

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    Steve Cope – Director Knockout Pest Control

  • We have worked with COG Digital for a few years now developing online marketing programs and running extensive Google Adwords management. Their strategies are on point resulting on year-on-year growth 3 years running

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    Karly Foster – Business Development Boystown Dunlea Centre

  • We gave COG Digital a big brief for social media leads, and as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Design is a Sydney Brand Design Agency.

We’re design professionals managing our clients brands creative suite which includes all styles of communications across print, digital, radio, TV and experiential.

With the right design management tools the creative direction of any brand will form a cohesive business asset and deliver a performance based resource to marketing communications. The COG Design goal is to ensure all marketing spend towards creative is justified, managed and delivering results.

Our graphic designers and creative directors are strategic in how they view your brand and its visual communication. COG Design pursues commercial outcomes for our clients – we start with brand.

A brands creative direction is how the visual elements communicate the business, brand, product and service offers. People are emotionally engaged visually by big bold and bright graphics that cut through and make an impact. Then comes the streams of text and dialogue to reinforce that initial ‘turn-on’ moment.

COG Design provides creative direction solutions for all types of brands. With the assistance from COG Strategy our offer in directing creativity is well supported and considered – we ensure a professional and premium result.

Importantly our Sydney based design team understands that all our clients brands are different, and that’s why the COG Design team love our job.

To have your brands Creative Direction managed call the
Sydney Branding Agency (+61 2) 9523 6007

Ready to build brand equity with sharp creative direction?