COG Design was proud to deliver the a full winter footwear range project for the sportswear brand Fila.
The brief included the delivery of a series of footwear styles for department stores throughout Australia. The Fila Footwear brand is an international well renowned sports brand.
At a high level the Fila Footwear designs and presentation boards are used as sales tools for Fila Sales Agents to pitch to department store buyers, who then place indent orders off these design style boards.
From these designs and styles are selected which then go into indent production orders. The orders that are placed then require refined footwear designs for production artwork including colour separations, woven label and swing tag artwork, footwear packaging, fixtures such as laces, eyelets and arch supports.
COG Design produces artwork for many licensed brands and product lines like Fila Footwear.
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About the COG Branding Group
The COG Branding Group comprises four business units based in Australia, providing print, design, digital and strategy services in branding and business. COG Design specialises in Website Design, Packaging Design, Corporate Design, Brand Management, Print Design, Environment Design and is a trusted Australian supplier of graphic design commercial solutions. COG Design is a member of the COG Branding Group.