Hydroflux Corporate Identity


    Corporate Identity to Launch a Multi-National

    COG Design is proud to have delivered the Corporate Identity and Branding for the Hydroflux group of companies.

  • The Brief. 

    Hydroflux approached COG Design with a simple brief – launch our engineering firm to the world.

    Sounded like a simple brief, though if you’ve ever worked with engineers you’ll know that simple to an engineer is complex for everyone else. The task for COG Design was to develop a strategic and unified suite of visual marketing communication assets to launch the Hydroflux business into their global water management market. Via strategic print and digital communications this new Corporate Identity would define the new business identity but also create  platform for the brands positioning.

    The Hydroflux Group is comprised of numerous companies and many products, all which required a timeless corporate brand mark that pursues trust, intelligence and professionalism. The challenge for COG Design would be to forecast the business growth globally, product and service expansion and also quickly learn what the industry was all about.

  • The Client.

    The Hydroflux Group consists of eight specialist water and wastewater treatment companies. These integrated businesses undertake design and construction projects, and provide aftermarket services to the municipal, mining and industrial sectors.

    The Hydroflux Group is made up of established privately, owned Australian business dedicated to all aspects of water and wastewater treatment management systems. They service Australia via offices in Sydney and Melbourne, the Pacific region via their Fijian office and Europe via their established UK business.

    Their extensive experience along with the product range and services they can offer to their customers covers all the requirements for design or provision of solutions, equipment and services within the industrial and municipal treatment sectors.

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  • The COG Design Solution.

    Our Sydney Design Agency delivered a comprehensive visual asset suite that enabled the Hydroflux group of companies to launch into a global market.

    The brief allowed our design team to deliver against our service suite that included the below products –

    • Corporate Identity
    • Creative Direction
    • Brand Guidelines
    • Print and Digital Stationery
    • Signage and OOH Advertising
    • Marketing Collateral Templates
  • The Results.

    Global growth and an autonomous brand still performing across all brand touch points today.

    Hydroflux has grown to become a global brand from the initial launch of the brand in Sydney Australia. With this launch has come growth and the acquisitions of other businesses in the industry that have been brought in under the brand identity COG Design created.

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  • Hydroflux-Website-Portfolio-Creative-Visual_I.

  • COG Design was founded over 10 years ago!

    We’re experts at generating ideas that connect brand to business.

    As a core Brand Design Agency, we have experience working in a broad range of industries and business sectors.

    Our design solutions deliver true measurable results for our clients, which is why we’re entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and have built creative portfolios on how to drive the best results for our clients through innovative design and branding.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Design, Branding and Marketing Communication goals.

    If you or your business want to get serious about Brand Design then you can trust COG Design’s experience and knowledge base.


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What Our Clients Say

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    Steve Cope – Director Knockout Pest Control

  • We have worked with COG Digital for a few years now developing online marketing programs and running extensive Google Adwords management. Their strategies are on point resulting on year-on-year growth 3 years running

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    Karly Foster – Business Development Boystown Dunlea Centre

  • We gave COG Digital a big brief for social media leads, and as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Design is a Sydney Brand Design Agency.

We’re design professionals managing our clients brands creative suite which includes all styles of communications across print, digital, radio, TV and experiential.

With the right design management tools the creative direction of any brand will form a cohesive business asset and deliver a performance based resource to marketing communications. The COG Design goal is to ensure all marketing spend towards creative is justified, managed and delivering results.

Our graphic designers and creative directors are strategic in how they view your brand and its visual communication. COG Design pursues commercial outcomes for our clients – we start with brand.

A brands creative direction is how the visual elements communicate the business, brand, product and service offers. People are emotionally engaged visually by big bold and bright graphics that cut through and make an impact. Then comes the streams of text and dialogue to reinforce that initial ‘turn-on’ moment.

COG Design provides creative direction solutions for all types of brands. With the assistance from COG Strategy our offer in directing creativity is well supported and considered – we ensure a professional and premium result.

Importantly our Sydney based design team understands that all our clients brands are different, and that’s why the COG Design team love our job.

To have your brands Creative Direction managed call the
Sydney Branding Agency (+61 2) 9523 6007

Ready to build brand equity with sharp creative direction?