Materials In The Raw Rebrand


    COG Design is proud to deliver the Rebrand for Materials In The Raw.

  • The Client.

    The Materials In The Raw business has been a prominent Sydney specialist and supplier of landscaping and building materials from multiple locations in the Sydney Metropolitan Area since the 1980’s.

    The business currently has 2 well located high profile outlets in Sydney. Chullora Corner Hume Highway and Davidson Street. Guildford Corner Ruby and Oxford Streets. Materials in the Raw provides landscape solutions for the Sydney urban environment. The recent urban consolidation growth that has occurred in the metropolitan Sydney area has necessitated the development of innovative landscape materials to ensure the preservation of outdoor living in reduced courtyards and landscape settings.

  • The Brief. 

    Materials in the Raw approached COG Design with a brief to deliver the rebranding of the company creative direction and corporate identity.

    A strategic and refreshed suite of visual marketing communication assets was required by the Materials in the Raw business to launch it into a new age and away from the fun and free 1980’s. integral to the brief was to also communicate in print and online the new business and it’s identity and brand positioning. At a high level the creative direction solutions for Materials in the Raw required a neat business edge, and move away from what was the traditional rugged Australian tradesman image. With the business expanding and stocking a large range of international brands the new Materials in the Raw brand needed to pursue trust, quality and professionalism.

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  • The COG Design Solution.

    A comprehensive suite of image assets, creative direction and a brand spanking new Corporate Identity that was deployed across all online and offline touchpoints.

    With the client demanding attention to detail, a crisp and timely execution this rebranding and creative direction project tested the methodologies of our Sydney design agency and our teams ability to create a brandmark and logo that functions online through the website, on social media channels, but also on site fencing, trucks and highway signage. The original Materials in the Raw logo was play on the term ‘raw’ complete with a female laying on some pavers naked. This loose and free approach to branding was synonymous throughout Australian media in the 1980’s though the good times don’t last forever. The updated COG Design solution focused on a robust and industry focused identity that ensured the iconic raw female form on the pavers was left behind, though not the attitudes and tough work ethic that of the customers and employees of Materials in the Raw.

  • The Results.

    Business growth online and in at the yards tills was realised immediately after the brand launch campaign, and immediately off the back the completed project a new audience was discovered online that still provides consistent trade today.

    Since that time the Materials in the Raw business has grown through acquisition of other similar businesses and the commencement of new outlets in strategic locations. As a result the outlets all differ in size and layout however the common characteristics include high exposure locations, ease of access, well presented displays of major product lines, competent and experienced staff and seven day operation.

    The Chullora branch is the latest development of Materials in the Raw that demonstrates the presentation of product and shoplines. Materials in the Raw is an innovative leader within the retail and trade markets in Sydney.

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  • COG Design was founded over 10 years ago!

    We’re experts at generating ideas that connect brand to business.

    As a core Brand Design Agency, we have experience working in a broad range of industries and business sectors.

    Our design solutions deliver true measurable results for our clients, which is why we’re entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and have built creative portfolios on how to drive the best results for our clients through innovative design and branding.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Design, Branding and Marketing Communication goals.

    If you or your business want to get serious about Brand Design then you can trust COG Design’s experience and knowledge base.


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What Our Clients Say

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  • We gave COG Digital a big brief for social media leads, and as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Design is a Sydney Brand Design Agency.

We’re design professionals managing our clients brands creative suite which includes all styles of communications across print, digital, radio, TV and experiential.

With the right design management tools the creative direction of any brand will form a cohesive business asset and deliver a performance based resource to marketing communications. The COG Design goal is to ensure all marketing spend towards creative is justified, managed and delivering results.

Our graphic designers and creative directors are strategic in how they view your brand and its visual communication. COG Design pursues commercial outcomes for our clients – we start with brand.

A brands creative direction is how the visual elements communicate the business, brand, product and service offers. People are emotionally engaged visually by big bold and bright graphics that cut through and make an impact. Then comes the streams of text and dialogue to reinforce that initial ‘turn-on’ moment.

COG Design provides creative direction solutions for all types of brands. With the assistance from COG Strategy our offer in directing creativity is well supported and considered – we ensure a professional and premium result.

Importantly our Sydney based design team understands that all our clients brands are different, and that’s why the COG Design team love our job.

To have your brands Creative Direction managed call the
Sydney Branding Agency (+61 2) 9523 6007

Ready to build brand equity with sharp creative direction?