Red Bull Signage Design


    COG Design is proud to deliver the Signage Design for Red Bull Australia.

  • The Client.

    Red Bull is an energy drink sold, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

    The Red Bull Cliff Diving World Series, established in 2009 and created by Red Bull, is an annual international series of cliff diving events in which a limited number of competitors determine the Cliff Diving World Series winner. Free-falling from up to 27m combined with awe-inducing acrobatics – that’s the essence of cliff diving. Since 2009 the Red Bull Cliff Diving World Series has provided a platform for aesthetic action and dives of incredible complexity. It’s pure. It’s breath-taking and it’s packed full of exciting drama.

  • The Brief. 

    Red Bull approached COG Design with a brief to deliver the signage for the Red Bull Cliff Diving World Series.

    A neat, clear and concise delivery of event and wayfinding signage was required by the Red Bull brand and their international cliff diving event at the Hawkesbury. At a high level the wayfinding and event signage solutions for the Red Bull Cliff Diving World Series required strict adherence to the brand guidelines and corporate identity.

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  • The COG Design Solution.

    A neat, clear and concise delivery of event and wayfinding signage was required by the Red Bull Cliff Diving World Series event at the Hawkesbury.

    Needed to tell people where to go for one, but also in what direction to head towards. Our wayfinding and event signage was tasked with other important duties such as informing athletes of their schedules, media to get their special access and athletes to look glorious in front of when holding up their trophy!

    The wayfinding and event signage solutions for the Red Bull Cliff Diving World Series required strict adherence to the Red Bull brand guidelines and corporate identity. One thing Red Bull manage tightly is their brand! And the reproduction of the Red Bull brand across marketing collateral needs to be sharp and accurate.

    A large range of specific signage items ranged from small A5 paper flyers through to huge diving platforms and Step and Repeat boards (also known as Logo Walls, Press Boards, Media Backdrops, Sponsor Boards, Checkerboards, Press Interview Photo Walls…) The design solutions delivered by our Sydney Design Agency paid special attention to production deadlines and manufacturing to make sure our part of the event the overall event success.

  • The Results.

    Huge attendance under bright blue sunny skies… Success!

    Elite cliff divers turned up to compete by diving from up to 27m in the most respected World Series Diving Event in the world. Divers jumped from a platform at a height ranging from 26–28 m (85–92 ft). The Hawkesbury event was one of a limited number of venues around the globe, and with record attendance and media attention COG Design were proud to have played part in a Red Bull Global event.

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  • COG Design was founded over 10 years ago!

    We’re experts at generating ideas that connect brand to business.

    As a core Brand Design Agency, we have experience working in a broad range of industries and business sectors.

    Our design solutions deliver true measurable results for our clients, which is why we’re entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and have built creative portfolios on how to drive the best results for our clients through innovative design and branding.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Design, Branding and Marketing Communication goals.

    If you or your business want to get serious about Brand Design then you can trust COG Design’s experience and knowledge base.


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What Our Clients Say

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    Steve Cope – Director Knockout Pest Control

  • We have worked with COG Digital for a few years now developing online marketing programs and running extensive Google Adwords management. Their strategies are on point resulting on year-on-year growth 3 years running

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    Karly Foster – Business Development Boystown Dunlea Centre

  • We gave COG Digital a big brief for social media leads, and as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Design is a Sydney Brand Design Agency.

We’re design professionals managing our clients brands creative suite which includes all styles of communications across print, digital, radio, TV and experiential.

With the right design management tools the creative direction of any brand will form a cohesive business asset and deliver a performance based resource to marketing communications. The COG Design goal is to ensure all marketing spend towards creative is justified, managed and delivering results.

Our graphic designers and creative directors are strategic in how they view your brand and its visual communication. COG Design pursues commercial outcomes for our clients – we start with brand.

A brands creative direction is how the visual elements communicate the business, brand, product and service offers. People are emotionally engaged visually by big bold and bright graphics that cut through and make an impact. Then comes the streams of text and dialogue to reinforce that initial ‘turn-on’ moment.

COG Design provides creative direction solutions for all types of brands. With the assistance from COG Strategy our offer in directing creativity is well supported and considered – we ensure a professional and premium result.

Importantly our Sydney based design team understands that all our clients brands are different, and that’s why the COG Design team love our job.

To have your brands Creative Direction managed call the
Sydney Branding Agency (+61 2) 9523 6007

Ready to build brand equity with sharp creative direction?