Rentokil Initial Elephant In The Wash Room

  • RENTOKIL INITIAL

    COG Design is proud to deliver the Creative Direction and Digital Marketing Campaign for the Rentokil Initial Signature Colour Series product launch.

  • The Brief. 

    Rentokil Initial approached COG Design with a brief to deliver the creative direction and digital marketing design and deployment for the Signature Colour product launch.

    Initial are the global leaders in services that help businesses mitigate and diminish hygiene risk, creating healthier working environments. Initial aims to be innovative and helpful, always evolving to better meet the needs of our customers and their customers: end users in commercial washrooms. They launched a new washroom range, Signature Colour and needed to raise awareness of Initial and Signature Colour in the business services market. Their solutions and services must be positioned as the best in category. They were looking to partner with an agency that can provide creative concepts and advertising executions across various channels, along with the relative design solutions and content.

    They also needed to promote Initial’s core services, and Signature Colour as it gives they product an aesthetic and fun way to highlight their service lines. Every site needs a feminine hygiene solution, but businesses benefit from doing more for their employees and visitors. Noted, their key insight was that many businesses strive to provide a professional and pleasant customer experience from the front door through to the washroom. And that consumers visit the toilets if they stay in a public place for some time. When they go they expect a certain standard depending on the type of environment. Failure to meet these standards will result in a poor experience, which will impact the overall perception of the establishment.

  • The Client.

    Rentokil, the experts in pest control, have stood for effective control ever since they were founded in 1965 in Australia and 1925 in the UK.

    They have been providing effective and reliable pest control to both commercial and residential customers since then and have grown to become Australia’s largest and most trusted pest controller. Rentokil has never stopped leading through innovation, amassing an unrivalled store of pest control expertise staying one jump ahead of the latest pests — by developing products and services faster than they evolve.

    With many industries requiring a ‘zero tolerance’ to pests,Rentokil understand that a pest-free environment is critical. Removal and control programs are tailored to protect businesses and their customers from pest-related problems and diseases.

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  • The COG Design Solution.

    A energetic and creative execution to cut through the LinkedIn feed. Remaining on-brand and adhering to brand guidelines, the brief was met with vigour.

    The digital marketing advertising campaign across the LinkedIn, Google Display Network and Facebook provided the Elephant in The Washroom Campaign great reach and delivered to the correct target. Over 100 pieces of campaign production items were deployed and specifically targeted at the correct demographic and business sectors (Courtesy of COG Digital).

    With the client demanding attention to detail, a strict adherence to the global brand guidelines and the actual brief, this creative direction and digital marekting project tested our Sydney Design Agency and our ability to creative an award winning campaign that cuts through and stimulates category growth for the client. The Elephant In The Washroom was a new type of campaign for the Rentokil Initial brand and COG Design are proud to have led the client through a new and daunting advertising space.

  • The Results.

    Local category recognition of a new product line in a difficult market and a solid creative direction still resonating and active through brand touchpoints today.

    Redefine your washroom and hygiene standards. Their Signature washroom products have been awarded the prestigious Red Dot award for their super-hygienic functionality, sleek and contemporary design.

    The Signature range is exceptionally robust and includes a range of sensor and antibacterial technologies that help prevent the spread of germs.

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  • COG Design was founded over 10 years ago!

    We’re experts at generating ideas that connect brand to business.

    As a core Brand Design Agency, we have experience working in a broad range of industries and business sectors.

    Our design solutions deliver true measurable results for our clients, which is why we’re entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and have built creative portfolios on how to drive the best results for our clients through innovative design and branding.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Design, Branding and Marketing Communication goals.

    If you or your business want to get serious about Brand Design then you can trust COG Design’s experience and knowledge base.

    CALL NOW

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What Our Clients Say

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    Steve Cope – Director Knockout Pest Control

  • We have worked with COG Digital for a few years now developing online marketing programs and running extensive Google Adwords management. Their strategies are on point resulting on year-on-year growth 3 years running

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    Karly Foster – Business Development Boystown Dunlea Centre

  • We gave COG Digital a big brief for social media leads, and as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Design is a Sydney Brand Design Agency.

We’re design professionals managing our clients brands creative suite which includes all styles of communications across print, digital, radio, TV and experiential.

With the right design management tools the creative direction of any brand will form a cohesive business asset and deliver a performance based resource to marketing communications. The COG Design goal is to ensure all marketing spend towards creative is justified, managed and delivering results.

Our graphic designers and creative directors are strategic in how they view your brand and its visual communication. COG Design pursues commercial outcomes for our clients – we start with brand.

A brands creative direction is how the visual elements communicate the business, brand, product and service offers. People are emotionally engaged visually by big bold and bright graphics that cut through and make an impact. Then comes the streams of text and dialogue to reinforce that initial ‘turn-on’ moment.

COG Design provides creative direction solutions for all types of brands. With the assistance from COG Strategy our offer in directing creativity is well supported and considered – we ensure a professional and premium result.

Importantly our Sydney based design team understands that all our clients brands are different, and that’s why the COG Design team love our job.

To have your brands Creative Direction managed call the
Sydney Branding Agency (+61 2) 9523 6007

Ready to build brand equity with sharp creative direction?

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