Rentokil Initial Paddock To Plate Internet of Things


    COG Design is proud to deliver the Creative Direction for the IoT Paddock To Plate Event.

  • The Brief. 

    Rentokil Initial approached COG Design with a brief to deliver the creative direction and marketing collateral design and production for the Paddock To Plate event that focused on the Internet Of Things (IoT).

    A dynamic creative direction was required by Rentokil Initial to celebrate the Paddock To Plate event that was held in the RACV Club in the Melbourne CBD. It would explore the communication between computing devices embedded in everyday objects. The event would share best practices, information on current or growing ecosystems and development of relationships to partner with third parties.

    A suite of visual marketing communication assets was required to be designed, produced and delivered into the hands of over one hundred professionals from primarily the Australian FMCG industry.

  • The Client.

    Rentokil, the experts in pest control, have stood for effective control ever since they were founded in 1965 in Australia and 1925 in the UK.

    They have been providing effective and reliable pest control to both commercial and residential customers since then and have grown to become Australia’s largest and most trusted pest controller. Rentokil has never stopped leading through innovation, amassing an unrivalled store of pest control expertise staying one jump ahead of the latest pests — by developing products and services faster than they evolve.

    With many industries requiring a ‘zero tolerance’ to pests,Rentokil understand that a pest-free environment is critical. Removal and control programs are tailored to protect businesses and their customers from pest-related problems and diseases.

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  • The COG Design Solution.

    A sophisticated and corporate positioning with a on-theme creative direction provided the event a clearly visible through-the-line atmosphere.

    The digital marketing advertising campaign across the Google Display Network and Facebook provided the first event touchpoints. On the day of the event the physical print signage and promotional collateral worked in harmony with the digital advertising and presentation material of presenters and speakers.

    With the client demanding attention to detail and a strict adherence to the global brand guidelines, this creative direction project tested the methodologies of our Sydney Design Agency and our ability to use creative and innovative design concepts for a the new IoT category – but importantly remain within the guidelines of the Rentokil Initial brand.

  • The Results.

    A sold out event that required extra seating to be brought in to address the ticket sales demand.

    Rentokil works proactively with businesses in the food sector to help prevent infestations, deal with outbreaks, stop further contamination and mitigate the risk of future pest infestations. The Paddock To Plate event that focused on IoT was to engage the Australian FMCG industry and build conversations around the future of IoT and what it looks like in the future.

    A sold out event with positive reviews, new relationships and robust industry discussion still taking place when the house lights got turned on are the results of a successful event.

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  • COG Design was founded over 10 years ago!

    We’re experts at generating ideas that connect brand to business.

    As a core Brand Design Agency, we have experience working in a broad range of industries and business sectors.

    Our design solutions deliver true measurable results for our clients, which is why we’re entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and have built creative portfolios on how to drive the best results for our clients through innovative design and branding.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Design, Branding and Marketing Communication goals.

    If you or your business want to get serious about Brand Design then you can trust COG Design’s experience and knowledge base.


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What Our Clients Say

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    Steve Cope – Director Knockout Pest Control

  • We have worked with COG Digital for a few years now developing online marketing programs and running extensive Google Adwords management. Their strategies are on point resulting on year-on-year growth 3 years running

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    Karly Foster – Business Development Boystown Dunlea Centre

  • We gave COG Digital a big brief for social media leads, and as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Design is a Sydney Brand Design Agency.

We’re design professionals managing our clients brands creative suite which includes all styles of communications across print, digital, radio, TV and experiential.

With the right design management tools the creative direction of any brand will form a cohesive business asset and deliver a performance based resource to marketing communications. The COG Design goal is to ensure all marketing spend towards creative is justified, managed and delivering results.

Our graphic designers and creative directors are strategic in how they view your brand and its visual communication. COG Design pursues commercial outcomes for our clients – we start with brand.

A brands creative direction is how the visual elements communicate the business, brand, product and service offers. People are emotionally engaged visually by big bold and bright graphics that cut through and make an impact. Then comes the streams of text and dialogue to reinforce that initial ‘turn-on’ moment.

COG Design provides creative direction solutions for all types of brands. With the assistance from COG Strategy our offer in directing creativity is well supported and considered – we ensure a professional and premium result.

Importantly our Sydney based design team understands that all our clients brands are different, and that’s why the COG Design team love our job.

To have your brands Creative Direction managed call the
Sydney Branding Agency (+61 2) 9523 6007

Ready to build brand equity with sharp creative direction?