Random Harvest Foods
Packaging design to make them hungry
The brief included overhauling gift packaging for seasonal gift hampers tat carry glass jars of various sizes that are sold in gift stores and department stores. Part of the packaging solutions included bottle labelling, box designs, sales catalogues and point of sale items. With a series of legacy items to carry forward and update the packaging design for Random Harvest Foods demanded a consistency that represented the high quality and bespoke reputation of the brand.
The client
Since 1981 Random Harvest has developed into an award-winning gourmet food brand loved by consumers all over Australia.
Random Harvest Gourmet is proud of a long standing reputation of excellence and is recognised as one of Australia’s leading creators of fine foods and food for gifts. Their name is synonymous with business integrity and quality control systems. Quality ingredients and superior, award winning packaging design has anchored their products in the ever changing food and gift market segments.
The solution
A comprehensive packaging design suite for a variety of food products for the peak Christmas gifting season.
With an established brand, nurturing what creative direction has been established before our Sydney Branding Agency was engaged is critical to ensuring brand equity is maintained. With the client demanding attention to detail, a stylish and smart execution for this packaging design project flexed the abilities of COG Design and our ability to deliver on tight timelines using fragmented client supplied brand assets. With a overhauled sales catalogue and some renewed POS items, Random Harvest Gourmet Foods charged into Christmas.
The results
A complete sell through of all rebranded surplus stock and new stock on wholesale accounts.
With over 800 stockists world wide its no wonder Random Harvest products are so popular, COG Design are proud to have been able to contribute to the brands success.