The Rockpool property complex is a seaside luxury residential complex totalling about 30mil worth of residential real estate. At launch the developer and property agents required a comprehensive print campaign to advertise the luxurious opportunity within.
With an offline marketing strategy, the personal and face to face method of selling these 6 apartments required some slick and inspiring print collateral to handover on inspection.
In collaboration with COG Print, COG Design created a unique suite of marketing collateral, the key piece being a large scale landscape brochure. With professional photography the creative direction was to be minimalist and highlight the interiors and showcase the coastline.
The paper stock selected for the Landscape saddle-stitched Booklet was on BJ Ball Mohwak Superfine EggShell Ultra White 270gsm, and the cover was on Heaven 42 Inline Matt Varnish 400gsm. Which was set off with an embossed and silver foiled logo on front and back covers.
In combination Using the COG Design methodology for Corporate Identity Rebranding we executed a series of concepts that isolated a few key areas that would quickly narrow down the creative direction which stimulated the Cripps & Cripps team and deliver against the broader brief.
A high end slick suite of print collateral to sell each boutique apartment. In combination with signage and agency onsite advertising the complex sold in record time and exceeded sales prices. Today the logo exists as an ornamental entry to the gate of the complex.
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