Sutherland Shire Council briefed COG Design to work in collaboration with Sally Fitzgibbons, Rob Brander (Dr Rip), Gymea Tradies (Max The Meerkat) and the Sutherland Shire Lifeguards (Sonny The Lifeguard) to develop individual characters for each identity.
The brief also included website design and game design for website to be used in the education of the danger and natural elements of the beach and coastal environments. With each character being a high profile public figure, COG Design needed to work closely and liaise directly with each individual to ensure accurate representation and formal sign off for their cartoon character figure. as our local knowledge and professional approach in real estate and property marketing was second to none.
Our Creative Director and senior graphic designer lead the COG Design team in the design of each character, with hand drawn sketches in black and white first being created, and presented to each client. With a close approval process we had numerous approval checkins to ensure we remained within brief and close to approval during the while character development process.
Once the hand drawn sketches were approved we then continued in with wireframes for each of the character animation positions and scenes. The website and games required a large number of character positions and variations, so again working closely with the individuals and getting sign off the full suite of characters was again signed off prior to colour fill and animation.
COG Design are experts at taking briefs whether large or small and ensuring they meet the clients expectations and meet their brand vision. Once the colour fill was made for each key character position, as in the images above, approval was made and then rest of the character suite was rolled out in full.
The end result for Surf Hero is a beach education website just for kids. Sonny, Dr Rip, Max and Sally characters were fully developed and delivered across the website in their games.
The Surf Hero project also included a range of print and promotional items such as flags, banners, stickers, balloons, stress balls and lanyards.
Surf Hero is all about helping kids have fun at the beach but also to make sure they are aware of the hidden dangers as well. Check out the fun activities about safety signs, rip currents, learning to surf and the role of Lifeguards and Lifesavers. Sutherland Shire Council employs professional Lifeguards to patrol the beaches in Bate Bay year round. Council Lifeguards are highly trained in all facets of water safety and through council’s surf education programs, have been providing surf education and survival training for more than 20 years. Surf Hero is a new initiative to increase the reach of our surf safety messages.Email Us